Ever notice how some promo swag gets heaps of use, while other items go straight to that junk drawer (or, let’s be honest, the trash)? Whether your brand is still running virtual events, is hyping up an office comeback, or you’re bridging both worlds, the goal is the same: choose promotional ideas that earn a thumbs-up and keep your brand top of mind. Let’s break down what’s working now—and why these promo ideas don’t gather dust.
Virtual Events: Promo That Delivers Real Value
During the virtual event surge, attendees got used to grabbing their phones, firing up Zoom, and interacting from the couch. Swag that lands well in this environment is functional, fun, and above all, memorable. Here’s how to guarantee your brand is the highlight of their WFH experience:
1. Branded Event Kits: “Unboxing” That Hits Different
A well-designed branded kit sent straight to attendees’ homes transforms the virtual event experience! Try including:
- Branded tech accessories—think wireless chargers or webcam covers (check out our tech swag here).
- Custom notepads and pens for jotting down those ‘a-ha moments’.
- Sippable swag like water bottles or coffee tumblers (see a favorite option here).
- Treats and healthy snacks for the mid-webinar slump.
When these boxes arrive, people post about them—which is free, authentic social reach for you. Not sure where to start? Our Networx Promo team can help you create kits that really pop.
2. Digital Gift Cards and Downloadables
Virtual attendees may prefer digital rewards over physical swag. Popular choices:
- Digital gift cards (Amazon, DoorDash, local coffee shops).
- Branded downloadable backgrounds or stickers.
- Exclusive access to recorded sessions, guides, or ebooks.
These items are not only cost-effective but ensure your audience feels valued, even from afar.
Office Comebacks: Swag That Goes Beyond the Welcome Back
Face-to-face interaction is back, and in-person swag is making a big impression—especially when it meets people where they are (physically and emotionally).
3. Health and Safety Essentials, Branded Tastefully
As teams trickle back into the office, promotional products that speak to health and wellbeing are not just thoughtful—they’re necessary.
- Custom masks and hand sanitizers with your logo (see options here).
- Touch-free keychains and antimicrobial pens.
- Wellness kits with branded items like stress balls, teas, or essential oil rollers.
Practicality pays off. These products get used every day, making your brand a constant presence in their routine.
4. Premium Desk Accessories
With hybrid work on the rise, people appreciate upgrades to their desk setups, both at home and in the office.
- Wireless charging pads and tech caddies (browse tech ideas).
- Personalized planners or notebooks with unique finishes.
- High-quality coffee mugs or insulated drinkware (shop drinkware).
Great design + real utility = swag that sees daily use.
5. Apparel That Doesn’t Scream “Uniform”
No one wants another stiff, boxy t-shirt! The trend: subtle, on-trend apparel like soft tees, performance polos, or custom socks. Choose subtle branding or inside label printing instead of front-and-center logos to encourage more wear.
Networking and Beyond: Bridging Virtual and In-Person with Hybrid Swag
The hybrid model isn’t just a buzzword—it’s the new normal. Your promo ideas need to work across the spectrum, so here’s how to get maximum mileage:
6. Portable Swag with A Story
Think items that travel well and prompt conversations, such as:
- Foldable totes perfect for conferences or the grocery run (see our custom totes).
- Durable, leak-proof water bottles for desk or on-the-go (explore water bottles).
- RFID-blocking wallets or badge holders—ideal for event hopping.
The magic is in the details: eco-conscious materials, sleek finishes, and clever designs make these items “must-carry” instead of “left-behind.”
7. Share-Ready Social Swag
Swag goes social when it’s Instagrammable. Think limited-edition designs, creative packaging, or items with a cause. Run a contest: “Share your swag using #NetworxPromo for a chance to win!” Suddenly, your promotional products become talking points online and off.
8. Loyalty-Building, Community-First Gifts
Post-event, send thank-you gifts to top participants or returning customers. Even simple tokens, like a handwritten note paired with a mini gift, make your brand memorable and boost retention.
Why Some Promo Ideas Stick (and Others Flop)
Let’s be real: nobody needs another throwaway stress ball. Here’s what separates the swag that gets loved from the swag that gets left behind:
- Usefulness: Does it solve a problem or fit their lifestyle?
- Quality: Cheap products reflect poorly on your brand—go for durability and style.
- Design: Modern, minimal, and tastefully branded wins every time.
- Experience: Can you make receiving or using this swag feel special? Unboxing and personalization add major value.
Quick Hits: Networx Promo’s Top Picks for 2025
Want inspiration for your next event? Here are a few products we see flying off the shelves:
- Custom wireless chargers: For high-tech, on-the-go professionals.
- Eco-friendly totes: Durable and stylish, perfect for trade shows or grocery runs.
- Insulated drinkware: Keeps drinks hot or cold and gets used daily, at home or in the office.
- Personalized notebooks: Ideal for both virtual and in-person note-taking.
- Wellness kits: Show you care about employee health and happiness.
For even more ideas tailored to your needs, check out our curated event swag collection.
The Bottom Line
The most effective promo ideas in 2025 are values-driven, highly practical, and always thoughtful. Whether your crowd is dialing in from home, packing the conference room, or bouncing between both, there’s swag out there that doesn’t just “get used”—it sparks genuine connections and keeps your brand in the spotlight. Need help crafting a kit that hits home? Let’s chat—Networx Promo is all about making your next event unforgettable (and your swag totally un-skippable).